In today's digital age, the internet is the primary tool for auction buyers making purchasing decisions. This session delves into strategies for auction companies to enhance your online presence and attract more buyers. Learn about customer behaviors, market trends, and practical techniques to capture buyer attention. Discover how detailed inventory descriptions can significantly impact sales and explore tools to boost online engagement, ultimately driving revenue growth. Gain insights into establishing brand independence and increasing your online visibility. Join us to transform your auction’s digital strategy and stand out in the competitive market.

Upon completing this session, you will be able to:

1. Attract new buyers by maximizing the value of your inventory with accurate, consistent descriptions using tools readily available.
2. Increase buyer engagement with your online presence leveraging techniques modeled after some of the most successful online companies.
3. Identify and invest in your brand by funneling key resources to your web properties and building online reputational authority.
4. Better understand your buyer behaviors, translating those metrics to advertising return on investment, and focusing resources on what’s most successful.

Thank you to our sponsor, InnovA!