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Description
Shopify vendors set a new Black Friday record in 2023, taking $4.1 billion in sales. Payroll companies, social media, and ride-hailing platforms have propelled the rapidly growing “internet economy”. As these platforms become more popular in markets like Latin America, Africa, and Asia, both platform providers and consumers within these digital platforms require a high level of user experience, as payments are all about immediacy, safety, and transparency. Marketplaces need to enable various payments methods so consumers can easily make — and shop owners can easily receive — payments in the currency and country of their choice. So how do online platforms begin fortifying their capabilities around foreign exchange, fraud, and payments to cater to their clients’ evolving needs? Dive into the needs and trends of payments in platform solutions and learn how to successfully drive your business in emerging markets.
Learning Objectives:
1. Examine Africa, Asia, and Latin America's fragmented payments landscape.
2. Recognize opportunities to accept consumer preferred payment methods in Africa, Asia, and Latin America.
3. Summarize how to successfully optimize your business in select emerging markets.
Please note this webinar is for current MAG Merchant Members and Sponsors.
