Omnichannel Tokenization in Action | Merchant Advisory Group

Description

Unlock new revenue streams and optimize operational costs by delivering seamless experiences across all customer touchpoints. Dive into the world of omnichannel tokenization with us as we showcase how converting sensitive card data into a non-sensitive format can revolutionize your business. This transformation not only facilitates quicker and more secure checkouts but also elevates profitability while mitigating risks for your business. During this webinar, we will explore the benefits of adopting portable, flexible, and processor-agnostic tokens.

Don't miss out on this opportunity to discover how omnichannel tokenization can elevate the shopping experience and provide invaluable insights for making informed business decisions.

Learning Objectives:
1. Explain how converting sensitive card data into a non-sensitive format works and the role it plays in enhancing security and expediting checkouts.
2. Demonstrate practical strategies for leveraging omnichannel tokenization within your business.
3. Recognize common challenges and identify potential solutions with omnichannel tokenization.

This webinar is for current MAG Merchant Members and Sponsors.

Contributors

Madhu Vasu | SVP, Product Management - Verifone

Madhu is a senior product management executive with a passion for creating innovative products to drive business growth. She has a track record of building great products, delivering customer value and helping close complex sales deals. Her background in product, technology and partnerships uniquely positions her to understand all aspects of the business value chain and create value for customers.

In her current role as SVP of product at Verifone, she is leading the strategy and execution for the Americas.

Prior to that she was SVP of product at FIS, where she spearheaded the strategy and vision for banking as a service and embedded finance. Prior to that, Madhu was a Global VP of product at Marqeta where she built out the product teams and scaled the product and customer experience from inception to a multimillion-dollar business. Madhu has worked closely with Marqeta’s largest customers including Block, JP Morgan Chase, Doordash, Instacart, Uber etc.

Madhu worked at both Visa and Mastercard where she led product development teams and launched several successful initiatives such as Apple Pay, and the delivery of a mobile managed services solution in South Africa and India. She was also responsible for driving strategic partnerships at Mastercard and closing several global initiatives with Facebook.

Madhu is a natural leader and personifies a culture of collaboration and execution agility having traversed a successful Silicon Valley startup and larger complex organizations. She began her career in consulting and emphasizes a customer centric approach to product development. Madhu has a master’s in industrial engineering and has presented at several industry events and conferences

Description

Contributors

Madhu Vasu | SVP, Product Management - Verifone