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Payment Optimization Matters: A Practical Overview of Real-Life Examples

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In an era characterized by growing eCommerce trends and regulation, businesses aiming to secure a competitive edge must understand and optimize their payments processes. This session aims to define “payments optimization” and shed light on how you can leverage payments data to increase revenue, decrease costs, and streamline operations. Payments data is more than just a technical necessity for executing transactions or fighting chargebacks—it’s a strategic asset. This session will draw on the experiences of three companies, who will demonstrate how they harnessed payments data to deliver optimal results.

Learning Objectives:
1. Examine how payments data is utilized to identify the key metrics required to establish and track payments performance over time.
2. Learn how to get started with payments optimization even if you are a small payments team or working with a single processor.
3. Hear how best-in-class merchants implement optimization by examining transaction processing to improve authorization rates.

Please note that this webinar is for current MAG Merchant Members only.

Description

In an era characterized by growing eCommerce trends and regulation, businesses aiming to secure a competitive edge must understand and optimize their payments processes. This session aims to define “payments optimization” and shed light on how you can leverage payments data to increase revenue, decrease costs, and streamline operations. Payments data is more than just a technical necessity for executing transactions or fighting chargebacks—it’s a strategic asset. This session will draw on the experiences of three companies, who will demonstrate how they harnessed payments data to deliver optimal results.

Learning Objectives:
1. Examine how payments data is utilized to identify the key metrics required to establish and track payments performance over time.
2. Learn how to get started with payments optimization even if you are a small payments team or working with a single processor.
3. Hear how best-in-class merchants implement optimization by examining transaction processing to improve authorization rates.

Please note that this webinar is for current MAG Merchant Members only.


Contributors

  • Brian Cullen | Sr. Payments Strategist - Sony Interactive Entertainment (PlayStation)

    Brian is a seasoned payments professional with over 15 years of hands-on experience in the intricate world of eCommerce transactions. His expertise lies at the intersection of acceptance rates, risk mitigation, and revenue optimization. Whether he’s analyzing payment gateways, evaluating fraud prevention strategies, or exploring innovative monetization opportunities, Brian lives for all things payments nerd-dom.

  • Liliana Sirotzky | Head of Account Management - Pagos

    • Liliana is a seasoned global executive and leader with over 20 years of experience in payments, both as a merchant and as a solution provider. She held strategic roles at AOL and American Express before being recruited by Apple, where she held several key positions and achieved significant accomplishments, including:
    • - Driving the business strategy for 40% of the $5B iTunes Gift Card portfolio
    • - Establishing a global alternative payments program for Apple Media Services, resulting in the launch of 86 carrier, five wallets and two online banking partners across 48 countries, delivering $15B in annual billings.

    Following her tenure at Apple, Liliana joined Braintree/PayPal, where she managed one of the largest global merchants with over $40 billion in processing volume, overseeing strategy, product development, and go-to-market efforts.

    In her current role as Head of Account Management at Pagos, Liliana gets to do what she loves the most, represent the merchant’s point of view while building solutions for some of the most complex global payments challenges. Liliana is also an experienced thought leader, contributing to numerous partners events worldwide.

  • Bill Hurley | Senior Manager - Payments Strategy - Verizon

    With over 25 years at Verizon, Bill is currently the Senior Manager - Payment Strategy. He is responsible for developing the company wide multiyear payments road map which focuses on reducing payment acceptance costs and delivering new payment options that provide a delightful payment experience for our customers. Bill has 17 years of payment experience at Verizon, including his prior role of Manager - VZW Payments Reporting and Analysis. Within payments, Bill has a broad range of experience including idea generation, project management, contract negotiations, budgeting, RFPs, vendor relationships, and payment analytics, which has saved the company $200M+.

    Prior roles at Verizon include Commercial Finance, FP&A, Business Efficiency, Mergers & Acquisitions and Internal Audit.

    Bill has a BS in Accounting for Villanova University and an MBA from LaSalle University.

June 18, 2024
Tue 12:00 PM CDT

Duration 1H 0M

This live web event has ended.