In honor of Medcomms Day, ISMPP is proud to offer this 90-minute webinar open to both members and nonmembers. The
integration of generative AI into the creation of scientific communication
materials not only promises to revolutionize engagement by providing more
accessible and timely communication of complex data, but also signifies a
paradigm shift in medical communications. Embracing AI technologies has the
potential to enhance the quality and reach of medical communications materials
across the pharmaceutical industry. Despite the exciting potential of AI,
challenges in the development and implementation of such tools are evident.
These challenges include ensuring compliance with regulatory standards,
maintaining accuracy in data interpretation, and effectively integrating AI
technologies with existing workflows within the pharmaceutical industry.
Drawing from
experience in developing a generative AI tool for PLS, this webinar will explore
the practicalities of creating and implementing such technologies. Participants
will learn the nuances of balancing innovation with regulation, the importance
of interdisciplinary collaboration, and the critical hurdles that must be
overcome to ensure tool reliability and effectiveness. The session aims to
provide cover experience sharing, strategies, and best practices, as well as
the limitations and ethical considerations that come with employing generative
AI in medical communications.
Approved for 1.5 CMPP credit