Your customers need to satisfy their customers and buy smart. TRSA's 2015 surveys of consumers and business decision-makers offer insight into how these principles apply to our industry. This webinar will report data from these studies explaining how textile products influence the perceptions and choices of your customers' customers. The research also portrays the economic issues related to uniforms and linens across industries: food and beverage, healthcare, hospitality and industrial. You'll identify opportunities to develop pitches for your operation based on public desire to do business with consumer service providers who use our industry. You'll see which products have the greatest potential for market expansion based on businesses' choices to procure them from sources other than launderers. Core motivations for customer purchases of textile services will be revealed.