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Slide Deck (PDF)
NSSF Digital Marketing Webinar.pdf
Time to Reload Your Digital Marketing Skills
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Description
With the amount of censorship currently happening to firearm industry businesses, marketing has never been more challenging - especially for firearm retailers and ranges. In this session, Will Altherr of Guns.com will share his experiences and insights as a digital marketer in the firearms industry to help you reload your digital marketing efforts and boost your digital marketing initiatives successfully proven tactics.
Topics Covered:
- Email marketing and the different types of emails that will increase your performance and grow your email list.
- How display media, online video and third-party marketing efforts can drive more traffic to your site.
- Social media and what you can do to get around rules and regulations blocking your posts.
- Increase email list and implement these emails for better sales and engagement.
- Companies that can help drive brand awareness in your local area.
- Create a public profile, local micro influencers, and giveaways focused on email acquisition and shares.