In this proficient-level course, you will learn how to align your program's brand to the national GEAR UP brand and identify common elements. Learn how to craft compelling messages that will inform and encourage your audience to take action.
This course covers:
This course covers:
- Brand messaging: Developing voice and tone;
- Audience targeting;
- Co-Branding: Aligning local and national GEAR UP brands;
- Messaging across mediums; and
- The art and science of effective headlines.
Estimated time to complete the course
3 hours
Take the full series
This is the second of three courses on communication for coordinators. The courses build on each other, so we recommend taking all three courses, regardless of experience. The full series should take up to 6 hours to complete and you can take the courses at your own pace.
Certificate of Completion
To receive a certificate of completion, you must complete each lesson, all surveys, and pass the assessment with an 80% or higher proficiency score. You will have two opportunities to retake the assessment.
This course was developed in partnership with Vodden Labs and Studio, a human-centered design and marketing firm.