In this micromodule, you will develop a foundational understanding of the key components of a
communications plan. As you advance through the lesson, you will begin to build your own communications plan using your own example.
Explore elements such as conducting background and contextual research, developing core messaging, and learning about debriefing and evaluation tactics to help plan for continuous improvement.
This micromodule covers:
Explore elements such as conducting background and contextual research, developing core messaging, and learning about debriefing and evaluation tactics to help plan for continuous improvement.
This micromodule covers:
- What is a communications plan?
- How to Set Goals & Objectives
- How to Conduct Research & Empathize with Your Audience
- How to Plan Messaging
- How to Plan Campaigns
- How to Plan for Feedback and Follow-Through
Estimated time to complete the micromodule
2-2.5 hours
Certificate of Completion
To receive a certificate of participation, you must complete each lesson and survey in the course.
This course was developed in partnership with Vodden Labs and Studio, a human-centered design and marketing firm.