Description
Author Tim Ogilvie, CEO,
Peer Insight, illustrates how firms can cooperate with each other and with
customers to forge win-win business models for digitally enabled service
innovation. Learn to act effectively in a collaborative services
entrepreneurship environment by:
• Making sound strategic choices
• Developing early business-model validation methods
Contributors
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Timothy Ogilvie, CEO, Peer Insight
For over two decades, Tim has focused on helping large enterprises create growth through new experiences, new services, and new business models. His clients include P&G, Intel, Siemens, Hewlett-Packard, Cardinal Health, and DTE Energy. He is a visiting lecturer at the University of Virginia Darden School of Business and coauthor, with Jeanne Liedtka, of Designing for Growth: A Design Thinking Tool Kit for Managers. He holds a BA in English from the University of Virginia and a Masters in computer integrated manufacturing systems from Georgia Tech.