Key Session Bundle 1 - 2024 Marketing & Sales Conference

IFMA | International Foodservice Manufacturers Association | On-Demand Course


IFMA hosted over 1,000 food-away-from home marketing and sales leaders for three info-packed days August 6-8.
Gain access to key session recordings and presentation slides from an agenda that included exclusive content and powerful keynotes on key issues impacting our community.
Marketing & Sales Key Session Recordings

Access key session recordings and resources (presentation PDFs), including:


1. BEHAVIORAL ECONOMICS CAN WORK FOR YOU
Todd Buchholz
, renowned economist and former White House Director of Economic Policy

Discover the psychological factors shaping consumer behavior and financial decisions with Todd Buchholz. Explore how generational divides impact our economy and gain strategies to thrive amidst economic instability. Perfect for understanding economic signposts during turbulent times.

2. INDUSTRY FORECAST FROM IFMA SCOPE
Charlie McConnell, IFMA’s Senior Director of Insights & Best Practices

Charlie McConnell shares the latest 2025 growth projections in the foodservice industry. Get exclusive insights and data from Datassential, validated by IFMA’s Foodservice Leadership Councils, to inform your annual planning process with expert guidance.

3. INSIDE THE 2024 TOP RESTAURANT REPORT
Colleen McClellan, Chief Customer Officer at Datassential

Delve into the performance of the nation’s largest restaurant chains with Colleen McClellan. Access exclusive insights from the Datassential 500 report, including financial data, regional trends, and key customer rankings across various metrics.

4. FORECASTING FOODS & FLAVORS
Lizzy Freier, Director of Menu Research & Insights, Technomic

Stay ahead of foodservice trends with Technomic’s insights on emerging spices, preparation methods, and dishes. Learn about the fastest-growing menu predictions and key trends for the coming years, powered by Ignite Menu’s AI-driven tools, presented by IFMA’s preferred menu insights partner, Technomic.


Price: Member - $499 (Individual Access)
           Non-Member $599
           All sales are final.

To access member pricing, IFMA Members will be asked to log in with their member credentials and discounts will be automatically applied at checkout.

Did you already register to attend the conference? Click here to log in and access the virtual event platform and sessions.