Tasting rooms have suffered immensely as a result of the
COVID-19 pandemic. From significant losses in sales to job losses, distilleries
with tasting rooms have a lot of work ahead of them to gain from the losses
they have endured. In addition to that, distilleries have to navigate safety
and health recommendations from the local, state and federal level. Panelists
will discuss how they have coped with re-opening their tasting rooms while
giving attendees advice on how to successfully run a tasting room post Covid.
Learning Outcomes:
Hear examples of tasting rooms that have successfully
reponed and how they instituted health and safety protocols
Understand the importance that an effective communications
strategy plays in reopening your tasting room
Gain valuable insights on managing staff during this time
Presenters:
Alex Castle
Master Distiller and Senior Vice President
Old Dominick Distillery
Dana Huber
Vice President, Distribution and Public Relations
Huber’s Orchard, Winery, & Vineyards and the Starlight Distillery