Overseas markets offer huge potential to increase sales of
American spirits. However, the perceptions of American spirits differ across
countries, as do messages that resonate with adult consumers. This course will
focus on how producers can maximize their international opportunities by
tailoring export promotions to specific markets and cultures.
Learning Outcomes:
1. Learn how and where to
research potential international markets for your product.
2. Understand the different
resources available to help distillers expand into international markets.
3. Learn how to determine
which markets are right for your product and what factors to consider when
breaking into a new international market.
Presenters:
Bradley Rose
Partner
Rose Research
Lisa Cloutier
Founder
Whistling Andy
Sean Beckingham
Partner
Branding & Buzzing
Tyler Babcock
USA Foreign Agricultural Service
For more information
about DISCUS’ export promotion programs, contact Charles McEntee, Director,
Export Promotion at Charles.McEntee@DistilledSpirits.Org.