• Marketing strategy behind Point of Sale
• POS Principles
• Below the Line Program Development
• POS Optimizations
• POS Sell Check Process
• POS Process, from Conception to Production and Delivery
• Program Management
• NRS Customers
• Field Execution
• POS Sustainability
Learning
Outcomes:
1. Understand tactical marketing options
2. Determine which materials will be impactful
3. Learn how to grow distributor and retailer confidence in
your brand
4. Arm sales teams with effective tools
Presenters:
Sophia Medeiros
Manager Customer Marketing Off Premise
Bacardi
David Ashcraft
Senior Programming Manager
Bacardi
Juliana Lang
State Manager Colorado & Nebraska
Bacardi