The focus of this course is to provide advanced insight into how a brand should
think through pricing at a highly competitive level. The course will walk through how a brand
should consider pricing in a saturated market,
Learning
Outcomes:
1.
Construct pricing tiers, including
volume discounts that properly incentivize the distribution and retail trade
2.
Propose pricing that would fall into
the price-tier fitting for the brand while staying competitive enough to
enable volume growth
3.
Integrate learnings of retail
focus brands from the session into your business model
Presenters:
Michelle Street Beaudette
Client Development Manager
MHW, Ltd.
Tim Houston
Chief Operating Officer
Fishbowl Spirits, LLC