Learning
Outcomes:
1.
Understand the key things
that make a compelling brand story
2.
Develop different strategies for how
to tell your story and ways that story may vary depending on the audience, whether that's importers, distributors, retailers, and consumers
3.
Track the success of implementing a specific brand story strategy
Presenters:
Chrissy Beaudette
Director of Client Development
MHW, LTD
Matt Healy
Global Export Sales Manager
Boann Distillery
Tom Mass
Chairman at Dancing Goat Distillery
MFO Group, Inc.
Monica Gray
SVP of Marketing
Blue Chair Bay Rum
Nicole Austin
Distiller
Cascade Hollow Distilling Co