Learning
Outcomes:
1.
Gain insights into some of the current impactful industry
market trends
2.
Understand TTB’s standards of identity, statements of
age, and flavorings rules, as well as what to look out for when filing for a
COLA or formula with the TTB for a product that might not fit into a current
class or type
3.
Determine how to work with the TTB to troubleshoot any
issues around your new innovations and how to push categories or innovations
further, such as through industry petitions and rulemakings.
4. Learn from the personal experiences of experts regarding charting and activating
innovative products in the marketplace
Presenter
Scott Schiller
Executive Director
Thoroughbred