Sales & Marketing Certificate Program Details
The Sales & Marketing Certificate is intended for any professional interested in mastering sales and marketing skills. Whether you are a distillery owner looking to build marketing knowledge from the ground up or an experienced marketing professional, our certificate program will provide the knowledge to make sound business decisions that will position your company for success. You will also leave with the skills needed to build an actionable roadmap for driving real sales growth. To complete the program, participants must earn 15 credits as outlined below. The certificate must be earned within 12 months of attending your first course. Participants must also pass an exam to show competency in the domain.
Interest Form
Please fill out this form to indicate that you are beginning a certificate program with DISCUS Academy.
Certificate Tracker
Use this tracker to track your progress through the certificate program. Upon completion of the program, you will be asked to upload the tracker to verify completion of required courses.
Intermediate /Advanced Core Courses - (9 credits) Intermediate core courses offer the opportunity to deepen your understanding of industry best practices. Advanced core courses build upon knowledge gained, allowing participants to apply this knowledge to more complex concepts and industry-specific issues. These courses are required to receive your certificate. The certificate exam will focus on content from these courses.
*Purchase discounted bundle of core courses here.
Responsibility – (1 credit) All participants are required to take one Responsibility course. These FREE courses are available in the Leadership Domain and linked below.
Electives - 5 credits) The remaining credits can be achieved through Elective courses. Electives allow participants to take a deeper dive into areas of interest, giving you the flexibility to specialize in topics relevant to your career.
Intermediate/Advanced Core Courses (All Required)
Brand Storytelling
DISCUS Code Virtual Media Summit Series: Social Media and Digital Code Compliance 101 - FREE
Distributor Selection
How to Win Friends and Influence People: Why Grassroots Advocacy and Coalition Building Matter to You
So You Want to Export? How to Tailor Your Overseas Initiatives for Success
Tactical Marketing - Point of Sale
Advanced Sales Data Analytics (Advanced)
Competitive Pricing Strategy (Advanced)
Maximizing Distributor Relations (Advanced)
Electives
Brand Ambassadors
Brand Valuation
Brexit and Your Bottom Line
Cocktails to Go Webinar Part 1- FREE
Cocktails to Go Webinar Part 2 - FREE
DISCUS International Webinar Series: Identifying Key Markets- FREE
Ecommerce
Entering a New Market
How to Build a Local Marketing Fund
Introducing New Products to Market
Leading a Sales and Marketing Team
Retail Collection of Revenue
Social media Do's & Don'ts
Tasting Rooms in a Post-Covid Landscape
Working with Control States
Responsibility
Alcohol Responsibility - FREE
Mindful Mixology - FREE
Underage Drinking Prevention - FREE
U.S. Dietary Guidelines for Alcohol: What You Need to Know to Promote Responsible Consumption - FREE
Certificate Application Process
In order to earn a domain certificate, applicants must complete the following steps:- Fill out the certificate form to indicate your interest in beginning the certificate program.
- Fulfill the domain course requirements as outlined above.
- Complete and submit the tracking form below. Your tracking sheet will be reviewed by DISCUS Academy staff to ensure all courses meet the requirements. Upon successful review, applicants will be eligible to take the domain exam.
- Take the domain exam and receive a score of 70% or higher. Exam questions will be taken from Core Courses. In the event of a failure, students may retake the exam one week after the failure. A maximum of 2 retakes will be allowed.
- Certificates will be available to download immediately after the exam is passed.