The Future of Ecommerce: Generative Al and Experimentation

Description

Paid media and e-commerce are experiencing a significant transformation thanks to
advancements in generative Al. NetElixir' s Co-Founder and CEO, Udayan Bose, shares his insights on how marketers can harness generative Al to enhance creativity, accelerate experimentation, address margin challenges, and shift online engagement from mere Q&A to community building. Discover strategies to optimize your omnichannel digital marketing approach, effectively win high-value customers online, and adjust your tactics and budget for mid to low-value customers.

Webinar Objectives

The Year of Shrinking Ecommerce Profits, we' II dissect the key factors causing the contribution margin squeeze.
Utilizing generative Al to boost creativity and launch rapid experimentation
E-commerce trends and forecasts for 04 2024 and beyond.

Contributors

Udayan Bose

Udayan Bose, Founder & CEO of NetElixir, started the company with a vision to help retail businesses succeed online. Over 20 years later, NetElixir continues to drive exceptional results for clients through a combination of proprietary technology, strategic growth models, and expert campaign management services.

With Udayan’s determination and persistence, NetElixir has connected 600+ retail clients to their customers around the world. His exclusive focus on the digital retail space has helped NetElixir become the de facto search marketing experts while partnering with industry leaders like UPS, Google, and Bing.
Prior to NetElixir, Udayan was the Director of Business Development at PartyGaming. He regularly lectures MBA classes at Cornell University, Baruch College, and the Indian School of Business in Hyderabad, India.

Udayan has been featured in many of the most prominent online journals, including The New York Times, Forbes, AdWeek, eMarketer, and Media Post, among others.