Communications SIG: Harnessing the Power of Influencer Marketing for Associations

In this session, we will explore the fundamentals of influencer marketing, clarifying what it is and what it is not. We will delve into best practices, analyze compelling case studies, and discover how associations can effectively leverage influencer marketing to achieve their goals. Join us to learn strategies for selecting the right influencers, building authentic partnerships, and integrating influencer marketing into your overall marketing strategy.

Learning Objectives:

1. Understand the fundamentals of influencer marketing and distinguish it from traditional marketing approaches.
2. Learn best practices for selecting and collaborating with influencers to enhance association campaigns.
3. Analyze successful case studies to apply key lessons and strategies to your own association’s influencer marketing efforts.