Association
Forum recently completed a landmark research study which assessed the core
skills needed by association professionals at various career stages. Powered by
Visit Omaha and Hargrove & Associates, Inc., this
industry benchmarking study identified the competencies and skills necessary
for an association professional to thrive, and also assessed the readiness of
today’s workforce on those capabilities. In addition, the survey gauged where
and how learners are currently receiving their learning, and if that is
expected to change in the future.
The
research project, titled “Association Professionals: Essential Skills for
Future Challenges”, provides a blueprint for ensuring that association
professionals – and the organizations they work for – are well-equipped for the
challenges of tomorrow's dynamic and innovative association sector.
Join
us as we unveil the results of this important research study and share the
insights and recommendations from the findings.
Learning
Objectives:
- Understand the competencies needed by association professionals at various career stages
- Assess the skill level of today’s workforce on the most relevant competencies, and identify the largest gaps
- Ascertain the methods by which association professionals receive professional development, and which modalities they prefer
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