Digitalization Boom in the Adhesive Industry
Due to the global pandemic, the digital buying process of ingredients for adhesive formulations accelerated from what had been predicted prior to 2020. This means that exploring, screening, final selection and eventual purchase of ingredients is now predominantly done online. This presentation is critical if you are a researcher or formulator, a marketer of ingredients, or even a procurement manager to understand the digital channel options, how they differ, and which are most important for you.
Learning Objectives
- How digital impacts the buying process of adhesives and ingredients
- Rethinking digital strategies in the post-pandemic era
- How to choose the best digital channels for your adhesives industry needs
- How to adapt your sales and marketing strategy to the new digital framework
James Weatehrall, SpecialChem
James M. Weatherall is a Global Vice President at SpecialChem, the leading materials selection platform, and a leader in digital marketing solutions for the global chemical industry. Mr. Weatherall supports the firm’s clients in the Americas by designing and implementing strategic digital marketing programs aimed at driving growth and accelerating innovation in markets such as adhesives and sealants and related segments. Mr. Weatherall brings over 40 years of experience in the global specialty chemicals and materials industry. Prior to joining SpecialChem in 2011, he was a Senior Vice President at Kline & Company, a leading marketing research and business strategy consultancy. He holds a Masters in Management and a BS in Chemistry, both from the Stevens Institute of Technology in NJ. He is a Past President and current Vice President for Membership of the Société de Chimie Industrielle, a NYC-based non-profit serving the chemical industry. He and his wife reside in Los Angeles, CA.