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Handling Donor Objections: Getting to Yes

Description

Successful fundraisers see objections for what they really are: opportunities! There’s no getting around it. If you’re a nonprofit fundraiser, you will face objections from your prospects and donors. Instead of trying to avoid or ignore them, let’s embrace them! An objection is vastly different from a rejection. When you view objections with a welcoming attitude, they become valuable and may help guide you toward a successful ask and deeper relationship. Sometimes objections are straightforward, but other times, they indicate that the prospect is interested in what you are saying. Classifying and clarifying the objection helps you select the best technique for addressing them. This webinar will give you the knowledge to successfully navigate your donor’s questions and hesitations so you can continue to cultivate the relationship towards a successful ask.

In this webinar, we will:
•Learn how to uncover hidden concerns or questions.
•Categorize objections and explore techniques to address them.
•Become familiar with the six-step plan for dealing with resistance.
•Discover how to leverage social media to anticipate and forestall any possible donor concerns.


PLEASE NOTE: BY REGISTERING FOR THIS WEBINAR YOU AGREE TO HAVE YOUR CONTACT INFORMATION, INCLUDING E-MAIL ADDRESS, SHARED WITH FUNDRAISING ACADEMY FOR THE PURPOSE OF FOLLOWING UP ON YOUR INTERESTS.

Contributors

  • Muhi Khwaja, MPA, CFRE, CFRM, Trainer, Fundraising Academy at National University

    Earning a Bachelor’s in History and Psychology from the University of Michigan in 2009, Muhi
    Khwaja didn’t know what to do until the summer before graduating. The Development Summer
    Internship Program at the University of Michigan sparked an interest in fundraising (development)
    as a career. After working with several nonprofit organizations, he earned his Master’s in Public
    Administration in 2013, from U-M, specializing in nonprofit management. Muhi has over 15 years of
    nonprofit work and fundraising experience as a one-person development team to a Chief
    Development Officer.

    In 2016 he became a Certified Fund Raising Executive from the Association of Fundraising
    Professionals and in 2017 earned a Certificate of Fund Raising Management from Indiana
    University’s Lilly School of Philanthropy where he is also Adjunct Faculty and a recipient of the
    Zakat Foundation Institute Scholarship.

    Muhi serves as the Co-Founder & Chief Development Officer of the American Muslim Community
    Foundation helping families distribute more than $13 million since 2017. AMCF serves as a the only
    national nonprofit organization focused on creating Donor Advised Funds, Giving Circles,
    distributing grants, & building endowments for the American Muslim community.
    Muhi joined the Fundraising Academy staff in 2022 as a Trainer at National University.

    Muhi enjoys traveling, photography, riding his motorcycle, and hiking.

July 31, 2024
Wed 1:00 PM EDT

Duration 1H 0M

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