Description
Join Applied Marketing Science (AMS) to learn how machine learning has revolutionized the way companies gather insights for innovation. AMS, in collaboration with researchers at Massachusetts Institute of Technology (MIT), has developed a breakthrough method for uncovering game-changing insights. The process uses machine learning to analyze companies’ existing data, including product reviews, discussion boards, user forums and customer verbatims. The machine can rapidly sift through the data to uncover impactful insights that traditional research may overlook. Learn how this emerging technology uses deep learning to find the answers to your most pressing research questions, faster and cheaper than ever before. This interactive webinar will provide an overview of machine learning and explain how you can implement it in your own organization. We will also share several case examples to demonstrate the versatility of the machine and to illustrate its many capabilities.
Contributors
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Carmel Dibner - Principal, Applied Marketing Science
Carmel is a principal at Applied Marketing Science where she is responsible for client relationships, client service delivery, and business development. Over the past decade, Carmel has helped a wide range of companies uncover critical customer insights to improve products, services, and customer experiences. She enjoys helping clients make important business decisions based on customer research. Carmel leads the development and implementation of several innovative new research methodologies at AMS. She is particularly excited by how AI and Machine Learning are transforming the field of research and enjoys working with clients to unleash the potential of these new research methodologies.
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Kristyn Corrigan - Principal, Applied Marketing Science
Kristyn is a principal at Applied Marketing Science where she leads the Insights for Innovation Practice. In her more than twelve years of consulting experience, she has helped dozens of companies use customer insights to create more successful products, services and customer experiences. Her clients span the gamut of B2B, consumer, and medical clients. In addition to consulting work, Kristyn trains and coaches companies in research best practices. Her work has been featured in Fast Company and Marketing News, and she frequently shares her expertise about traditional and emerging market research techniques at leading industry conferences.